[P]rose consists less and less of words chosen for the sake of their meaning, and more and more of phrases tacked together like the sections of a prefabricated hen-house.

Orwell’s criticism on stale and imprecise language in politics applies to the lower cause of getting work done. Emails find us well and people are happy to share rather than happy about their feats. His imagery from 1946 undresses the profundity professed by Thought Leaders™ on LinkedIn for what it is—regurgitated dogshit.

When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.

I’ll circle back to the low-hanging fruit on the back-burner now, as the ask is to move the needle for stakeholders of this deliverable.